Breaking Barriers in Ad Tech: A Global Perspective on Race, Gender & Inclusion

Rebecca Deng: 00:00:00

You know, what is so interesting about

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the dichotomy between being in

Europe and being in America is that

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when you're in Europe, people are

like, what country are you from?

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And then in America, you're just black.

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Like, there's really no

distinction whatsoever.

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We'll discuss race and how it

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Tony Tidbit: plays a factor, and

how we didn't even talk about this

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topic, because we were afraid.

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A Black Executive Perspective.

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We're coming to you live from the

new BEP Studio for another Thought.

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Provoking episode of a black executive

perspective, podcasts, a safe space

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where we discuss all matters related to

race, culture, and those uncomfortable

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topics that we tend to avoid.

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I'm your host, Tony Tidbit.

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So before we get started, I want

everyone to remember to check out

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our partners, Code M Magazine, whose

mission is to save the black family

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by first saving the black man.

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So definitely check them

out at CodeMMagazine.

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com.

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That is Code M Magazine.

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So today we are joined in our studio

by Rebecca Deng, commercial advisor to

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TripleLift and principal board member

of the Women in Programmatic Network.

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She's here to share her journey

and early life in Europe.

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to becoming a trailblazer in media

and programmatic advertising.

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We'll discuss her career milestones,

the impact work advocating for gender

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parity, and her advice for aspiring

professionals in the industry.

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So let me tell you a

little bit about Rebecca.

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Rebecca Deng, uh, is the

commercial advisor to the chief

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revenue officer at Triple F.

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In that capacity, she collaborates closely

with the CRO, revenue leadership team.

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Executive leadership team and

various cross functional teams

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to shape revenue strategies.

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She refined helps refine the

company's policies and optimize

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their operational systems.

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Additionally, she holds positions as a U.

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S.

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principal board member for the

woman in programmatic network.

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Since its inception in 2020.

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The network has championed initiatives

to advance the industry, offering

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networking events, speaking

platforms, and discussions on

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emerging trends while leaDeng

efforts to close the gender pay gap.

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Rebecca Deng, welcome to a Black

Executive Perspective Podcast, my sister.

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Rebecca Deng: Thank you

so much for having me.

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I'm really excited to be here.

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Tony Tidbit: Well, thank

you for being here.

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And look, you've, I mean, it's amazing.

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You've done a lot of stuff.

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And let's be fair.

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You've only been on the

planet a short period of time.

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So, so excited that you

were able to come in.

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And join us here in the studio

to talk about your journey.

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And more importantly, talk about

the things in terms of how you

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are really looking to make the

difference in the tech industry.

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And then more importantly, how

you're looking to help others.

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But before we get started, tell

us a little bit about where you

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currently live in that and a

little bit about your family.

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Rebecca Deng: Thanks for having me again.

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So I actually live on the Upper

East Side, best side, in my

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opinion, was born in New York.

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Um, my family's here, my

grandmother's here, though we're a

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little bit spread out across the U.

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S.

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New York is pretty much home

and we spend a lot of time here.

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Tony Tidbit: Got it, got it, got it.

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And let me ask you this.

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Look, you're working for a major

organization in the ad tech.

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You're working with the leadership in

terms of helping them from a revenue

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standpoint, drive revenue, optimize

revenue for this organization.

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You've got a lot on your plate.

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You're traveling, traveling a lot.

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So the question I have, why did you

want to come to the BEP studios today

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to talk about and share your journey?

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Rebecca Deng: Well, I wanted to come

and discuss my journey because I think.

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You know, having looked at the back

catalog of the people that you've

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spoken to, I think that there's

an opportunity to share stories.

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Um, and I think especially as a black

executive, you know, those stories can be

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lacking and so it's a great opportunity

to be able to share with other people.

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Tony Tidbit: Well, we appreciate

that you're willing to be

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open and open and sharing, so.

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You ready to talk about it?

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I am.

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All right.

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So let's talk about it.

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So look, you have a, you've,

it's, it's been a, um, a

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journey, your early life, right?

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So talk to us a little bit about,

you know, How your early life

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influenced to where you are today.

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You grew up in, you lived in other,

in other countries in Europe.

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Your father had a very significant role.

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Talk a little bit about, share

a little bit with us on that.

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Rebecca Deng: Sure.

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So I was born in New York.

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Um, but my father was an ambassador

from the Sudan before it split to

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the Netherlands and to Germany.

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So in the process of that,

we lived a little bit.

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of everywhere.

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Um, my mother is a Jamaican citizen,

but she's naturalized American.

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So every time.

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She would have the baby,

she would come back home.

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So we were born here, and then

we would continue on the road to

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wherever, um, my family was stationed.

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So

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Tony Tidbit: hold on one second, how

many brothers and sisters do you have?

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Rebecca Deng: I'm the youngest of four.

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Tony Tidbit: Okay, alright,

so just so I'm clear here.

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Yes, yes, yes.

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When your mother had, when she

got pregnant, she came back.

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She came home.

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Right?

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Had the baby.

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Stayed with family a little bit.

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And then went back to Europe

where you guys were, okay.

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And we hit the road.

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Rebecca Deng: So we lived a little bit

of everywhere because my dad also studied

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in between at Oxford and Cambridge.

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So we lived in London, we lived in

Paris, we lived in Berlin, we lived in

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Bonn before the capital moved to Berlin.

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Um, Um, lived in the Hague.

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Like I said, a little bit of everywhere.

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Tony Tidbit: Wow.

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I mean, so number one, now,

how old were you when you were

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living in all these places?

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Rebecca Deng: Up until seven.

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So I was young, but I have really clear

memories of the different houses, like the

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different furniture, the different rugs.

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Um, yeah, it was, uh.

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It was a lot of movement, but I

really enjoyed doing it as a family.

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And I think that's what keeps,

you know, the memories clear.

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Like we were doing family things together.

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Tony Tidbit: Now your father

didn't just have any job.

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He was an ambassador to Sudan.

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Am I correct?

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Rebecca Deng: Yeah.

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So from the Sudan, from the

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Tony Tidbit: Sudan to

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Rebecca Deng: the Netherlands, to

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Tony Tidbit: the Netherlands

and then to Germany.

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So he was an ambassador.

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Okay.

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Which that's not, you

know, uh, a regular job.

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Right.

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So tell us a little bit about him being

an ambassador and, and, and what, what

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type of lifestyle did you guys live as

you were traveling all of all of Europe?

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Rebecca Deng: Yeah.

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So when you live.

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Um, and that type of setup, luckily

certain things are paid for, your

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home's paid for, you get a cook, a

chauffeur, a nanny, but you get the

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opportunity to do lots of travel.

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So, as my dad would move, we would move,

my mom would have her relatives come

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and visit, um, you kind of have your own

springboard around Europe, essentially.

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Um, but what I would say was really,

you know, interesting about that role

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is there is the tension between You know

what you as an individual might think

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and then what your government thinks

like it is pretty much a political

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role So there are you know The times

when you don't necessarily agree.

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Um, but nevertheless, like you're

a family, you're a union, you,

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um, you know, entertain people.

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You are representatives of your country

wherever you're hosted, essentially.

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Tony Tidbit: Right.

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So, just so I'm clear though, 'cause you

just got finished saying that there are

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times when you may not agree, uh, and

I'm basically, this is from your father's

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standpoint of being an ambassador, right?

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Mm-hmm . That he may not

agree about certain things.

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Gimme some examples, like

specifically like what does that mean?

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Rebecca Deng: Yeah.

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So from a policy perspective, um,

you know, the stance that your

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particular country might have towards

another, um, I think human rights,

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like those types of things where

you might not necessarily agree.

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Um, and then my father was also,

um, a Christian at the time when,

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you know, the Sudan, when it was

one country was, um, Is still today.

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Majority Muslim.

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And then he himself was from

a, um, minority community when

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the Sudan was one country.

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So like, those are the types of tensions.

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Tony Tidbit: Got it.

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Got it.

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Got it.

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But you still, he's still got to

be the ambassador for the country.

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Right.

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Regardless of what his feelings or he may

not agree with their political stances,

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but he still represents the country.

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Right.

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And then you guys still had

to be a part of that as well.

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Yeah.

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Right.

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Which, you know, obviously in good times

when everybody's happy, it can be great.

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And then obviously when there's a little

tension, it can definitely play a part.

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Cause I would imagine, and again, you

are young, but you know, like today, if

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somebody lives, moves to same situation,

their parent is a ambassador, uh, uh,

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from the United States to the Netherlands.

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So wherever the case may be, right.

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And then there could be certain policy

things that people in Netherlands don't

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like about here in the United States.

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And then.

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You're, you know, your father,

you're, that's your father and

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you're going to school and then

some kids could spring that up like

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you believe in or your country.

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So did you run into

anything of that before?

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And I know you were

young, so probably not.

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Rebecca Deng: No, I mean, I think what

I ran into mostly, um, were just seeing

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differences in general, um, I mean, I,

the place where I went to school for the

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longest period of time was in Germany.

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And so in terms of the population,

it was very much majority white.

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And then pretty much anyone who wasn't

was from the international community.

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Tony Tidbit: So,

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Rebecca Deng: um, it

was more of just seeing.

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The differences, but a lot of us

all came from that background of

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our parents were from somewhere

else from somewhere else, right?

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Tony Tidbit: And then so talk a little

bit about how did your mother because

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that's not an average upbringing no, okay,

and then going to school in different

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countries and and obviously the the

attention in terms of you know, you're Uh,

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uh, uh, uh, ambassador's daughter, right?

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And your family.

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So there's limos, there's

events, there's all these things.

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There's houses.

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Like you were saying earlier, all these

things that when you grow up and you look

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at it, I'm like, wow, we got it made.

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So how did your mother, how does

your family keep you guys grounded?

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And when those things happen?

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Rebecca Deng: Yeah.

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I mean, I would say that my mother

has been my greatest advocate, but in

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general, what she did that was a little

bit different is she took us everywhere.

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So she doesn't know how to drive.

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But wherever we were, if she

wanted to take us to a museum,

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she would take us herself.

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You know, if she, uh, felt like we

were behind with reaDeng because

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we were moving all the time, she

would tutor us, she would find a

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tutor, and she very much led things.

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Um, especially, you know, from

her perspective, she was not from

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the same country my dad was from.

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And so there was even tension there,

um, between, you know, the expectations

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of that background, um, and, you know.

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Um, even as simple as like how many

children you're expected to have 10,

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you know, and my mom wasn't doing that.

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Uh, she really wasn't, but it's

one of those things where, you

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know, you take what you have

and, um, you make the best of it.

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Tony Tidbit: So, and look, that's

no different than any family, right?

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No matter where you live at.

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Right.

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So thanks for sharing that.

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So where did you go to high school?

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Did you go to high school in Europe?

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Or did you go to high school here?

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Rebecca Deng: No.

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So I went to high school in, Um,

Milton, uh, sorry, Milton Academy.

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So it's eight miles outside of Boston.

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So I was a boarDeng student.

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Tony Tidbit: So talk a little

bit about the transition.

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Um, you've been in Europe

for a lot of your time.

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You go in all these different

schools and different countries.

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Now you're coming here

to the United States.

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Talk a little bit about that transition.

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Rebecca Deng: Yeah.

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I mean, I think, um, you know,

what is so interesting about

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the dichotomy between being in Europe.

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and being in America is that

when you're in Europe, people are

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like, what country are you from?

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And then in America, you're just black.

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Like, there's really no

distinction whatsoever.

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Um, so the community where we lived,

like when we moved back to the U.

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S.,

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we had, you know, Caribbeans, we had black

people, we had people from everywhere.

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Um, and I think being there in that

community and, um, you know, seeing

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kind of like the petty squabbles

that we all had with each other,

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you wouldn't necessarily realize

that black is not a monolith, right?

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That there are different communities

with different backgrounds and things.

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So it was interesting coming

to boarding school and kind of

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seeing that, you know, all of,

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all of that nuance was a little bit lost.

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Tony Tidbit: Well, I, I, and I can

imagine that was a culture shock in a way.

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Right?

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Yeah.

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Because to your point, it was

more about you representing a

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country versus your skin color.

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Okay.

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Which I would imagine, like,

what are they talking about?

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Right?

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How are they just, Taking that, you know,

I grew up, my mother is Jamaican and

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my father is a Sudan, Sudanese, right?

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And now I can, everywhere

I've been at, I've been that.

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And then when I come here, I'm just black.

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Rebecca Deng: Yeah.

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And, uh, it's kind of like, uh,

like the multi dimension is just

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Tony Tidbit: Squoze.

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They put you in a box.

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Yes.

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You just become one.

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There is no multi dimension.

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You're in a box, right?

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Just based on your skin color.

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So Obviously, you know,

you've done very, very well.

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Now you attended, if I remember

correctly, you went to KORU, right?

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Yes.

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Talk a little bit about,

number one, what is KORU?

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Mm hmm.

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And then tell us a little bit about

how it influenced you and helped you in

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terms of your endeavors moving forward.

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Rebecca Deng: Sure.

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So, KORU is a, at the time, it was

a program that helped people, um,

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students who didn't necessarily know

what they wanted to do to prepare

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for their life after college.

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And so, I got my degree at KORU.

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In ancient Greek and Latin.

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And I was convinced I was going to

get a PhD, but then I had friends who

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were in the process of doing that.

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And I took classes with them.

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And they were all broke.

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And I was like, that's just not for me.

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So I, hold on one second.

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So, so , I mean, it's true.

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So that's

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Tony Tidbit: number one, right?

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Yeah.

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Is that, and I hope for the young students

who's, you know, thinking about what

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career they want to get involved in, okay.

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Is that, yes, it may sound great that you

want to get a degree in Oceanic, uh, uh,

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uh, exploratory stuff, but at the end of

the day, you also gotta be able to be,

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make a living and make money too, right?

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So that.

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Once you saw that, that

woke you up a little bit.

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Is that what I'm hearing?

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Rebecca Deng: Yeah.

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And I was like, this is not going to work.

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Um, and actually if I had

done that, I would have.

324

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started on the job market, like

in the middle of the pandemic,

325

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334

: 00:15:32

Rebecca Deng: Um, but anyway, um, so I

did that program and I was just unsure

335

: 00:15:37

about what I wanted to do, but we had

the opportunity at the time to work

336

: 00:15:40

with different, um, host companies.

337

: 00:15:42

So on the West Coast, they could

work with, um, brands like Facebook.

338

: 00:15:46

I was able to work with HubSpot

and essentially we would go

339

: 00:15:50

through the KORU program and we

would do a capstone project for.

340

: 00:15:54

The corporate sponsor.

341

: 00:15:56

So we did a project for HubSpot.

342

: 00:15:58

We showed them our learnings, but

at the same time, you're able to

343

: 00:16:01

learn about the company, learn about

like, how do you present yourself?

344

: 00:16:04

Well, how do you interview also just

like the basics of like Excel functions?

345

: 00:16:09

Like, can you do a VBA macro

for your first day of work?

346

: 00:16:12

Tony Tidbit: Right.

347

: 00:16:13

Right.

348

: 00:16:13

You

349

: 00:16:13

Rebecca Deng: know, like the

types of things that really.

350

: 00:16:16

Make a difference and and

give you a leg up as you're

351

: 00:16:18

on your path to your first job

352

: 00:16:21

Tony Tidbit: And and so that

introduced you to media.

353

: 00:16:25

Rebecca Deng: Yeah, so I had the

opportunity to interview with essence

354

: 00:16:29

digital Um, at the time, now Essence

Media Com, at the end of the KORU program.

355

: 00:16:36

So they helped place, uh, KORU helped

place students at Essence Digital.

356

: 00:16:41

And so I got my first

job in September of: 2015

357

: 00:16:45

And it was really interesting

because it was a rotational

358

: 00:16:49

role as a media executive.

359

: 00:16:51

So I did a little bit of everything.

360

: 00:16:53

My first job was in Ad Ops.

361

: 00:16:56

Which was amazing and really taught me

like the fundamentals because how many

362

: 00:17:01

people actually know what an ad call is?

363

: 00:17:03

Tony Tidbit: Um,

364

: 00:17:05

Rebecca Deng: and then from there

I moved into account management for

365

: 00:17:09

Google because we were agency of

record at the time, I was able to

366

: 00:17:12

do biddable media, do search, do

planning, do a little bit of everything.

367

: 00:17:18

Tony Tidbit: So it was a way for

you to understand the back end.

368

: 00:17:21

Rebecca Deng: Yeah.

369

: 00:17:22

Tony Tidbit: Of digital ad campaigns,

how they worked, working with clients,

370

: 00:17:28

uh, account management, all those things.

371

: 00:17:30

Right.

372

: 00:17:30

To give you more of an education in terms

of when you go to a website, you see

373

: 00:17:36

an ad, you're like, Oh, there it goes.

374

: 00:17:38

Right.

375

: 00:17:38

But there's a lot more to it.

376

: 00:17:40

Right.

377

: 00:17:41

So.

378

: 00:17:41

You know, as, as you started, this was

your first job into the ad tech field,

379

: 00:17:47

what made you, number one, think that

this is something I like, I'm interested

380

: 00:17:51

in versus I was going to get a PhD.

381

: 00:17:54

All right.

382

: 00:17:55

And then number two, what made

you decide that this is something

383

: 00:17:58

I want to continue to grow?

384

: 00:18:00

Rebecca Deng: I think when your

agency side, you have the opportunity

385

: 00:18:03

to see things happen real time.

386

: 00:18:05

You get to see clients come and go,

but you also see vendors come in

387

: 00:18:10

and there was so much happening.

388

: 00:18:11

You know, when I started working,

that was, you know, homepage,

389

: 00:18:15

takeovers were everything.

390

: 00:18:16

Um, and then programmatic,

391

: 00:18:19

Tony Tidbit: the

evolution, it kept growing.

392

: 00:18:21

It was growing tech, new technology.

393

: 00:18:24

Rebecca Deng: Yeah.

394

: 00:18:24

And you could see just the

changes in how people were buying,

395

: 00:18:27

what people were interested in.

396

: 00:18:28

And it, you know, gave me assurance

that there was something here.

397

: 00:18:32

Tony Tidbit: Got it.

398

: 00:18:33

Got it.

399

: 00:18:33

You know, it's interesting.

400

: 00:18:34

Cause you know, I started my career in TV

advertising and selling local television

401

: 00:18:39

advertising, and then eventually,

you know, I decided that I was going

402

: 00:18:43

to stay in the advertising field.

403

: 00:18:45

And then I went to print and the

two thing that, although they're

404

: 00:18:49

different media vehicles, they were

similar because once you learn them.

405

: 00:18:53

That was it.

406

: 00:18:54

All right.

407

: 00:18:54

There was nothing new.

408

: 00:18:56

You know, once you learn how a TV ad

runs and how to sell it and this and

409

: 00:18:59

now, and I, there was nothing new to it.

410

: 00:19:00

Once you understand a print ad, a

quarter page, half page, full page

411

: 00:19:04

ad, then it was nothing new, right?

412

: 00:19:06

But when I came to the

digital side, to your point.

413

: 00:19:09

And you, you never could feel

comfortable because you were always

414

: 00:19:13

learning something new because the

technology continued to evolve.

415

: 00:19:18

And that was the exciting part of being

on on the forefront of how people engage

416

: 00:19:23

in advertising from a digital standpoint.

417

: 00:19:25

Now, you've been Essence

Digital, Samba TV.

418

: 00:19:30

L'Oreal and now TripleLift, right?

419

: 00:19:33

Tell me a little bit of

highlights, share with us some

420

: 00:19:36

of the highlights of those roles.

421

: 00:19:37

You already talked about Essence Digital.

422

: 00:19:39

Tell us some of the other highlights

that you had working at Samba,

423

: 00:19:41

L'Oreal and TripleLift as well.

424

: 00:19:44

Rebecca Deng: Sure.

425

: 00:19:44

I mean, I think, I think really the

highlight for me in all of these,

426

: 00:19:49

um, career moves has just been kind

of checking the trends and following

427

: 00:19:53

the market and really trying to.

428

: 00:19:54

Get the best experience

of, of what that changes.

429

: 00:19:57

So when I was at essence, I really saw

the move towards programmatic and I

430

: 00:20:02

wanted the opportunity to like, from

the inside, figure out what's going on.

431

: 00:20:07

So I had the opportunity to move to

Samba and actually run managed service

432

: 00:20:11

campaigns and like be in the trade desk,

be in oath, be in all these different

433

: 00:20:15

platforms and actually be hands on keys.

434

: 00:20:19

And I think that has just

been so invaluable for me.

435

: 00:20:22

Long term to understand, you

know, not just talk about what

436

: 00:20:25

it means to be a media buyer,

but actually buying that media.

437

: 00:20:29

Um, and then when I was at Samba, I kind

of started to see the shift away from

438

: 00:20:35

managed service towards more data usage.

439

: 00:20:39

And I was thinking, Hmm, it's really

interesting to see, like, what,

440

: 00:20:42

what would this look like on the

other side, on the client side?

441

: 00:20:46

Um, and I moved over to L'Oreal and

from there I had the opportunity.

442

: 00:20:50

To use those audiences to build different

types of campaigns to think a little bit

443

: 00:20:54

differently as the brand, um, you know,

how are we going to segment our consumers?

444

: 00:21:00

How are we going to market to them?

445

: 00:21:01

And it was an interesting role because

it was kind of a little bit of being

446

: 00:21:06

hands on keys, but then also having

different L'Oreal brands as internal

447

: 00:21:10

clients, particularly, um, people

who are more print or TV focused.

448

: 00:21:16

So it wasn't just running campaigns.

449

: 00:21:19

It was.

450

: 00:21:20

Explaining this is how

digital media works.

451

: 00:21:22

This is how we can take your print

strategy or what you're doing on TV and

452

: 00:21:26

take those spots and think about what it

looks like to do this programmatically.

453

: 00:21:31

So I think coming full circle, being

able to chart that change, um, and

454

: 00:21:37

particularly the experience at L'Oreal

was so formative because there is the

455

: 00:21:43

element of doing the work, but then also.

456

: 00:21:47

You know, when you're in ad tech,

typically all of your colleagues

457

: 00:21:50

know what's going on, but it was

this unique experience where it

458

: 00:21:53

wasn't just selling the thing.

459

: 00:21:55

It was being a team with the

person you were selling to.

460

: 00:21:59

Tony Tidbit: Right.

461

: 00:22:00

Right.

462

: 00:22:00

So number one, having that holistic

view, most people don't get that, right.

463

: 00:22:04

Which is fantastic because now

you can see the full circle, how

464

: 00:22:09

things work from an ad stamp.

465

: 00:22:11

Excuse me, from an agency

standpoint, brand standpoint, as

466

: 00:22:14

well as from a vendor standpoint.

467

: 00:22:16

Let me ask you this, you know, being

at those different organizations,

468

: 00:22:21

talk a little bit about the challenges

that you faced as being, um, a person

469

: 00:22:26

of color, as well as a woman, right.

470

: 00:22:29

At those organizations in the industry.

471

: 00:22:33

Rebecca Deng: I think what

I have struggled with is,

472

: 00:22:39

you know, when something happens and

you're like, did something really happen?

473

: 00:22:43

Did it not as in terms of.

474

: 00:22:46

If, you know, there's an opportunity

that you want that you get passed

475

: 00:22:49

up on, maybe someone makes a comment

and you're constantly thinking, did

476

: 00:22:55

they say what I think they said?

477

: 00:22:56

Or, or, you know, was it

just a passing comment?

478

: 00:23:00

So sometimes for me, what I've struggled

with is trying to understand, like, am

479

: 00:23:05

I necessarily facing discrimination?

480

: 00:23:08

Am I necessarily You know, being

passed over, or am I just so activated

481

: 00:23:15

that I'm spiraling a little bit?

482

: 00:23:17

Like, how real is what

I'm really encountering?

483

: 00:23:20

Um, and to be honest, like, I think

that can be just as debilitating as,

484

: 00:23:25

Tony Tidbit: as

485

: 00:23:25

Rebecca Deng: something truly happening.

486

: 00:23:27

Um, but there's, there's never, there

hasn't been anything in particular

487

: 00:23:31

that stands out, but I think just even

constantly second guessing yourself.

488

: 00:23:36

You know, when I Um, and I think

it's really important for people

489

: 00:23:38

to understand that, you know, when

you're trying to achieve something,

490

: 00:23:39

do people, you know, really see me as

being the owner of that achievement?

491

: 00:23:44

Like, um, even when I was in boarding

school, I remember when, um, we got

492

: 00:23:50

our college acceptances and, you know,

people who were legacies, their family

493

: 00:23:57

had been going to Brown since donkey

years, since the day Brown opened, would

494

: 00:24:01

say of my, you know, classmates, Oh,

well, so and so only got in because.

495

: 00:24:06

They were black.

496

: 00:24:07

And I'm like, do people

think that way about me?

497

: 00:24:11

And, and that carries with you.

498

: 00:24:13

Tony Tidbit: Right, right.

499

: 00:24:14

Let me ask you this because number

one, thanks for sharing that.

500

: 00:24:18

I think that's something that a lot

of, um, people of color deal with.

501

: 00:24:23

Even though we try to ignore it, even

though we try to, you know, walk with,

502

: 00:24:29

um, one shoe in front of the other.

503

: 00:24:32

We just try to assimilate

with everybody else.

504

: 00:24:37

We see ourselves as part

of this team, company.

505

: 00:24:40

Um, we're trying to be an

asset at the organization.

506

: 00:24:45

We're trying to make a difference.

507

: 00:24:46

We want to grow and stuff

of that nature, right?

508

: 00:24:50

But that must be very,

that can be very stressful.

509

: 00:24:52

Mm hmm.

510

: 00:24:53

To, as much as you try to ignore

it, little things come up and then

511

: 00:24:59

you tend to kind of let them go.

512

: 00:25:02

But then they keep adding up and then to

your point, sometimes, you know, sometimes

513

: 00:25:09

you may overthink things because now this

thing that you've tried to ignore and you

514

: 00:25:15

try to be like everyone else, it won't let

you, you know, they won't let you do that.

515

: 00:25:20

Okay.

516

: 00:25:21

So talk a little bit about

that, because here's the thing.

517

: 00:25:24

When you wake, when you wake

up in the morning and you.

518

: 00:25:28

So when you come to work, you're

thinking about, Oh, like everybody

519

: 00:25:33

else, Oh man, I got this to do.

520

: 00:25:35

I got that to do.

521

: 00:25:36

I got that.

522

: 00:25:36

Oh, I got this meeting.

523

: 00:25:37

I do this.

524

: 00:25:37

Oh, I hope they like what I put together.

525

: 00:25:39

Blah, blah, blah.

526

: 00:25:41

Like Joe or Harry or,

or Samantha or whatever.

527

: 00:25:46

But then when you throw this other

thing on top of that, it becomes like

528

: 00:25:52

an extra weight that you or we have

to carry that other people don't.

529

: 00:25:58

So can you speak to a

little bit about that?

530

: 00:26:01

Rebecca Deng: Yeah, I mean.

531

: 00:26:04

I think it's one of those things where,

like you said, you don't necessarily

532

: 00:26:10

notice the burden of it until something

cracks and then you realize how much

533

: 00:26:18

of it you've been carrying or how many,

just how many things mentally you're

534

: 00:26:22

trying to keep hold of, like, you

know, if you have a presentation, you

535

: 00:26:26

obviously want to prepare, you want to

get your notes together, you want to

536

: 00:26:30

get the slides looking good, but then

you also think, You know, even the

537

: 00:26:35

genesis of the opportunity to give the

presentation or being able to, to go on

538

: 00:26:40

a certain business trip or to do certain

things, you wonder, how am I perceived?

539

: 00:26:46

And I think in certain instances, I solve

that by over preparing, by wanting to be

540

: 00:26:54

even better, by wanting to do even more.

541

: 00:26:57

Um, because you don't necessarily

want there to be any comment about,

542

: 00:27:03

like, the quality of the work that

you're, So there'll be certain

543

: 00:27:07

instances where it feels like the

load of preparation is probably, you

544

: 00:27:13

know, higher than it needs to be more

intricately wrought, perhaps more,

545

: 00:27:20

more overthought than it needs to be.

546

: 00:27:21

But it's kind of like, this

is my insurance policy for

547

: 00:27:26

people to know that what I do.

548

: 00:27:29

Is good because I am good,

549

: 00:27:30

Tony Tidbit: right?

550

: 00:27:31

Right.

551

: 00:27:31

Which is a big, which is

something everybody wants.

552

: 00:27:34

Right.

553

: 00:27:34

You know, I, it reminds me of, um,

and I can relate because it reminds

554

: 00:27:39

me, um, of several instances.

555

: 00:27:42

And, but I had a guest on the show, um,

and she talked about it a little bit.

556

: 00:27:48

And, you know, at the end of

the day, you again, put one foot

557

: 00:27:53

in front of the other, right?

558

: 00:27:56

You just want to be the best you

and you want to assimilate and just

559

: 00:28:03

people to see you for what you bring

to the table, what personality you

560

: 00:28:08

have, what's your character, those

things that should matter, right?

561

: 00:28:13

And so, but then at the end,

you're not thinking about race.

562

: 00:28:19

No, no, I mean, not primarily you

just live in your life, right?

563

: 00:28:23

You live in your life You're not

even thinking about these things,

564

: 00:28:26

but then like she said then the world

reminds you yes They bring up race.

565

: 00:28:32

Mm-hmm . You know, like you were

saying earlier about when you were

566

: 00:28:36

getting your college acceptance,

you know, you, oh, I'm going to

567

: 00:28:39

Georgetown, or I'm going to Princeton.

568

: 00:28:41

Or she only got her thing

because , she was black.

569

: 00:28:46

Mm-hmm . I mean, why can't you just,

why can't it just be you wasn't

570

: 00:28:50

thinking now, you were just like,

I'm excited and I'm, and I'm saying

571

: 00:28:52

this generally for everyone, right?

572

: 00:28:55

It's just, unfortunately these things

come up and then all of a sudden

573

: 00:28:58

when you think that you're just as

equal as everybody else, then the

574

: 00:29:04

world brings things to you, right?

575

: 00:29:07

And then all of a sudden you gotta

say, well, where did this come from?

576

: 00:29:10

Have you experienced that at all?

577

: 00:29:14

Rebecca Deng: Yeah, I mean, I've,

I've had some, I would say some

578

: 00:29:19

of these experiences I've had,

interestingly, were in Europe.

579

: 00:29:24

So I.

580

: 00:29:25

Studied abroad in high school for a year.

581

: 00:29:28

I lived with a host family in Italy.

582

: 00:29:30

Most amazing experience of my life.

583

: 00:29:32

But I moved there in 2009 and just

before I got there the Italian

584

: 00:29:38

government was trying to make being an

illegal immigrant a crime and it was

585

: 00:29:46

honestly a little bit nuts because

I lived in a place that was kind of

586

: 00:29:50

like off the beaten track kind of in

the middle of nowhere and um I always

587

: 00:29:57

was treated, even to this day when

I go to Europe, like an immigrant.

588

: 00:30:02

Like people will ask me for directions

right away when I get off the plane,

589

: 00:30:05

people will have an expectation of

language skills I don't have, but

590

: 00:30:09

people assume that I'm from there.

591

: 00:30:12

Um, and so I never really

get the experience of

592

: 00:30:18

being a guest.

593

: 00:30:20

And I think that's one of, um, one

of those experiences for me where

594

: 00:30:25

you know, when you book a trip,

when you go somewhere, you're just

595

: 00:30:29

looking at like, what sites can I see?

596

: 00:30:32

Like, you know, what

paintings are on offer?

597

: 00:30:33

Like what, what, what will

be available for me to do?

598

: 00:30:36

And then you get off the plane.

599

: 00:30:38

And then everyone's

like, Well, where's this?

600

: 00:30:43

Where's that?

601

: 00:30:44

You know, I, I, people will, I gotten

off the plane at Amsterdam before

602

: 00:30:47

people asked me to sign petitions.

603

: 00:30:48

I'm like, what are you talking about?

604

: 00:30:50

Like, I'm not from here, but there's

no, I guess there's no separation,

605

: 00:30:57

no understanDeng that like,

606

: 00:31:01

if I didn't present the way that

I did, like it would, would you

607

: 00:31:05

necessarily consider me to be,

you know, um, someone who's here.

608

: 00:31:11

But it's kind of like in the

way that like the only expats

609

: 00:31:14

that you ever meet are white.

610

: 00:31:17

You know, like, oh, okay.

611

: 00:31:19

Tony Tidbit: Got it,

got it, got it, got it.

612

: 00:31:20

Got, you know, like there,

there's just like no.

613

: 00:31:21

So you can't be from the United States.

614

: 00:31:22

Rebecca Deng: Exactly.

615

: 00:31:23

.

Tony Tidbit: Alright, so, so I, so I think I understand where

616

: 00:31:26

you're coming from now, right?

617

: 00:31:26

Yeah.

618

: 00:31:26

When you go there, you know, um,

people don't see you as an American No.

619

: 00:31:31

They see you as an

immigrant of that country.

620

: 00:31:34

Yes.

621

: 00:31:34

Right.

622

: 00:31:35

That from wherever.

623

: 00:31:35

From wherever.

624

: 00:31:36

Right.

625

: 00:31:37

Um, which is interesting.

626

: 00:31:38

I mean, and I never even, and that's a

good point about the expats, um, 'cause

627

: 00:31:43

I never even thought of that before.

628

: 00:31:45

And so.

629

: 00:31:46

Here's the thing, you've done a tremendous

job, you know, in your early part of your,

630

: 00:31:53

because you still got a lot of things to

do, and you're gonna, there's a ton of

631

: 00:31:56

stuff success that you're going to have,

and you're gonna, you know, o there's a

632

: 00:32:00

lot of doors that are gonna open for you.

633

: 00:32:02

So regardless of that, you still have

been very successful in your career.

634

: 00:32:06

Talk a little bit about

how you created the role.

635

: 00:32:10

Not at triple lift because that role

wasn't something that was on a job board.

636

: 00:32:16

Okay.

637

: 00:32:17

And, um, based on your tenacity and

your forward thinking, you were able to

638

: 00:32:24

create nothing, something out of nothing.

639

: 00:32:27

Rebecca Deng: Yeah.

640

: 00:32:27

So I think what I would say just in

general, when you're thinking about

641

: 00:32:32

what your next step is, I think there's

an element of like doing the research,

642

: 00:32:36

seeing what's available, but then

also just the brass tacks of like.

643

: 00:32:45

So I had the opportunity to work with

the CRO in my previous role, and I was

644

: 00:32:50

just thinking about like, you know, how

could I add more value to him, to his day?

645

: 00:32:57

Um, and then I had the opportunity

to work, uh, sorry, to, to attend a

646

: 00:33:01

conference and I met a woman who said

that her job, like in the course of the

647

: 00:33:06

discussion was chief of staff to the CRO.

648

: 00:33:09

And then I was like, that's interesting.

649

: 00:33:11

So I walked up to her and I was like,

I think I maybe want to do that.

650

: 00:33:14

And she was like, great, here's my number.

651

: 00:33:17

Um, we met, we had a couple of calls and

she was like, you know, if this is what

652

: 00:33:21

you want to do, think about, you know,

job descriptions like this or like that.

653

: 00:33:24

But I think there's, you know,

there's more than to it than just

654

: 00:33:29

coming up with a job description.

655

: 00:33:30

It's like really putting it into practice.

656

: 00:33:33

So thinking about, okay, by the time that

I potentially pitch this role to someone,

657

: 00:33:39

I want them to already think it's a given.

658

: 00:33:42

I want to think about what are

the ways in my current day to day

659

: 00:33:46

I can come up with strategies.

660

: 00:33:48

I can do things that kind of just like

insert yourself, but in a positive way.

661

: 00:33:54

So that by the time you come around

and you say, Hey, I'm thinking about

662

: 00:33:58

X, Y, Z, role, what are your thoughts?

663

: 00:34:01

And then they look at the job

description, they're like, well,

664

: 00:34:03

you've already been doing this.

665

: 00:34:06

Tony Tidbit: I love it.

666

: 00:34:07

I love it because that's the,

you know, there's, uh, somebody

667

: 00:34:10

taught me this years ago, act as if

668

: 00:34:13

Rebecca Deng: manifest,

669

: 00:34:14

Tony Tidbit: right?

670

: 00:34:14

Manifest, right?

671

: 00:34:16

And when you just do it without saying

you got to pay me more for me to do that,

672

: 00:34:23

or, you know, I, I'm, yeah, just do it.

673

: 00:34:27

Right?

674

: 00:34:27

Manifest.

675

: 00:34:28

Act as if because you're creating

opportunities for yourself

676

: 00:34:33

without even recognizing it.

677

: 00:34:35

And here's the kicker.

678

: 00:34:36

This worked out well

for you at TripleLift.

679

: 00:34:39

However, even if it didn't, you're still

doing things and setting yourself up for

680

: 00:34:45

the opportunities at another company.

681

: 00:34:48

Right?

682

: 00:34:49

Because you've already

been acting as if so.

683

: 00:34:52

I think that is fantastic.

684

: 00:34:54

Talk a little bit about, you know,

the women in the programmatic network.

685

: 00:34:57

How did you create?

686

: 00:34:58

Talk a little bit about that

and what you guys are doing.

687

: 00:35:00

BEP Narrator: If you like what you hear

and want to join us on this journey

688

: 00:35:03

of making uncomfortable conversations

comfortable, please subscribe to a

689

: 00:35:06

Black Executive Perspective podcast

on YouTube, Apple Podcasts, Spotify,

690

: 00:35:11

or wherever you get your podcasts.

691

: 00:35:13

Hit subscribe now to stay connected

for more episodes that challenge,

692

: 00:35:16

inspire, and lead the change.

693

: 00:35:18

Rebecca Deng: Yeah, so I actually chatted

with a friend who I used to work with.

694

: 00:35:22

L'oréal and I said, since agency time.

695

: 00:35:26

It's like when I was working agency side,

I just don't really know what's going on.

696

: 00:35:29

Um, I feel like when you're at the

agency, people are coming in and out.

697

: 00:35:32

You know what?

698

: 00:35:33

You know, the bleeDeng edge, so to speak.

699

: 00:35:35

And I told them like, I just don't really

know what's going on in the industry.

700

: 00:35:39

I only really know about what's

happening with, you know, SSPs.

701

: 00:35:44

And he said, well, there's

this great group called the

702

: 00:35:46

women in programmatic network.

703

: 00:35:47

They're based in London, but

they do some things in New York.

704

: 00:35:50

You should check them out.

705

: 00:35:51

So I checked them out, went to their

LinkedIn page, checked out their

706

: 00:35:54

website, saw what they were doing.

707

: 00:35:56

And then there was a volunteer

opportunity to be a regional lead

708

: 00:36:01

and to essentially, you know, start

bringing the programmatic network.

709

: 00:36:05

To the U.

710

: 00:36:06

S.

711

: 00:36:07

And it originally started at the

beginning of the pandemic when our

712

: 00:36:11

two co founders went to an ad tech

conference, and they were only women.

713

: 00:36:14

And they're like, all

right, enough is enough.

714

: 00:36:17

So they started the group for

women to get together, basically to

715

: 00:36:21

create a platform to elevate women.

716

: 00:36:25

And we really think about what

we do around three major piece,

717

: 00:36:29

um, to increase the power, pay

and parity of women in ad tech.

718

: 00:36:33

And so, um, Over the past couple of years,

I've been blessed with a volunteer team.

719

: 00:36:39

We've been able to build them out.

720

: 00:36:40

We do, um, Um, and so we've

done a cornerstone event every

721

: 00:36:44

year with different sponsors.

722

: 00:36:45

So we've done, um, our

international women's day event

723

: 00:36:49

in March of last this year.

724

: 00:36:51

It's still 2024 with the trade desk.

725

: 00:36:54

We just did, um, an event with

double verify with cognitive, where

726

: 00:36:57

we put on panels, where we create

opportunities for women to speak

727

: 00:37:01

about the work that they're doing.

728

: 00:37:03

And it's been really rewarding.

729

: 00:37:05

And the number of women who have

said to me, I wish I had this 10

730

: 00:37:10

years ago is like, really astounDeng.

731

: 00:37:14

And I will also say the number of men

who have just been so excited to be

732

: 00:37:21

allies, to do things, to sponsor, to tell

the women in their lives in ad tech to

733

: 00:37:27

check us out has really been humbling.

734

: 00:37:29

Tony Tidbit: That is awesome.

735

: 00:37:30

I love it.

736

: 00:37:31

I love anything.

737

: 00:37:32

Any, in, have you guys seen

any increases in terms of.

738

: 00:37:36

You know, pay equity, uh, power, is

it just more of more, just making

739

: 00:37:42

people aware of these situations?

740

: 00:37:44

Rebecca Deng: Well, what we would

like to do, cause this has been

741

: 00:37:46

our like first full year in the U.

742

: 00:37:48

S.,

743

: 00:37:49

what we would like to do moving

into the next year is really focus

744

: 00:37:51

on like some key areas where we

can make an impact really quickly.

745

: 00:37:55

So we have our own, um, collection

of speakers on our website, but then,

746

: 00:38:02

you know, you're out in the wild

and then you see like a manhole.

747

: 00:38:04

a panel full of men.

748

: 00:38:06

So like maybe there's an opportunity

there where perhaps, you know, we can

749

: 00:38:10

take our network and, and, um, let

those people know that, you know, we

750

: 00:38:14

have this pool of women available.

751

: 00:38:16

Um, we haven't really started collecting

stats like in terms of pay, but,

752

: 00:38:22

uh, in the new year, we would really

love to start doing some type of.

753

: 00:38:26

mentorship where we can create those

one on one relationships with people

754

: 00:38:30

so they can talk about those types of

things because so much of advocating

755

: 00:38:35

for yourself, especially, you know, when

you're a woman or you feel like you're

756

: 00:38:39

from an underrepresented group is wanting

to do it tactfully and, and knowing, you

757

: 00:38:46

know, that you're doing the right thing.

758

: 00:38:48

Exactly, exactly.

759

: 00:38:49

And you only get that from.

760

: 00:38:51

Um, you know, discussion from,

from mentorship, from one on one,

761

: 00:38:55

like understanDeng, like, can

you really ask for that much?

762

: 00:38:58

Can you really do that?

763

: 00:38:59

And then someone comes along

and they're like, yes, right.

764

: 00:39:03

And so we want to facilitate that.

765

: 00:39:05

Tony Tidbit: How can companies

or individuals get involved or

766

: 00:39:07

be assist, provide assistance?

767

: 00:39:09

Rebecca Deng: Yeah.

768

: 00:39:09

So we have, um, a website called

the women in programmatic.

769

: 00:39:14

Um, you can attend our events

in New York, get involved.

770

: 00:39:21

We are just in the process of

opening a chapter in Denver.

771

: 00:39:24

We, we would love to go nationwide.

772

: 00:39:26

Uh, feel free to volunteer.

773

: 00:39:28

There's plenty of work.

774

: 00:39:29

Don't put a

775

: 00:39:29

Tony Tidbit: cap on it.

776

: 00:39:30

Right.

777

: 00:39:30

Don't, you know, we are going

to, we're going, we're going,

778

: 00:39:33

Rebecca Deng: we're going nationwide.

779

: 00:39:34

There we go.

780

: 00:39:35

Um, yeah, I mean, there are so

many women who are interested,

781

: 00:39:39

like you, you can feel the need.

782

: 00:39:41

Um, and that's what I would definitely

say, that like, there is need,

783

: 00:39:44

there is desire, um, and that in

and of itself is like what makes.

784

: 00:39:51

I'm going to be doing this work.

785

: 00:39:52

Exciting.

786

: 00:39:53

Tony Tidbit: Wow.

787

: 00:39:53

Wow.

788

: 00:39:54

Now exciting.

789

: 00:39:55

In talking about impact.

790

: 00:39:57

You became a finalist for

the Givsly award, right?

791

: 00:40:01

Which is a major award industry

award from the company called Givsly.

792

: 00:40:06

Talk a little bit about that.

793

: 00:40:07

And how did you feel

about becoming a finalist?

794

: 00:40:10

Rebecca Deng: Yeah.

795

: 00:40:10

So it's so interesting because I went

to a awards dinner with one of my

796

: 00:40:16

colleagues and we were like watching

everyone go up and she turns to me and

797

: 00:40:20

she was like, Mary, my, my friend Mary.

798

: 00:40:22

And she's like, we should be up there.

799

: 00:40:24

And I was like, what do you mean?

800

: 00:40:27

And she was like, no, no,

no, I'm making a list.

801

: 00:40:29

And she was just making

a list of all the things.

802

: 00:40:32

And she was like, next

year you're applying.

803

: 00:40:34

I'm applying this.

804

: 00:40:35

We're all applying.

805

: 00:40:35

Yeah.

806

: 00:40:36

And I was like, okay.

807

: 00:40:37

Um, and then I actually heard about

the Givsly Award in our Women in

808

: 00:40:42

Programmatic Network WhatsApp group.

809

: 00:40:45

Someone just posted it in there and was

like, sign up, apply, nominate yourselves.

810

: 00:40:49

And I was like, okay, why not?

811

: 00:40:53

And, um, I kind of put it off,

put it off, and then finally,

812

: 00:40:56

like, you know, how it is, 3 a.

813

: 00:40:58

m.,

814

: 00:40:58

you finally do the submission.

815

: 00:40:59

And it's like, okay, I've done it.

816

: 00:41:02

Um, and I was just so excited

when it ended up working out.

817

: 00:41:07

And it was really Less about me, but

more of just a vehicle to talk about the

818

: 00:41:13

network, what we've been doing, but it was

one of those Situations that made it very

819

: 00:41:18

clear to me that like it's not just about

doing the work You got to talk about the

820

: 00:41:23

work and you got to put yourself out there

And I've had a couple of colleagues come

821

: 00:41:28

up to me and say oh like that nomination

was so cool Like how did you get it?

822

: 00:41:31

And I was like, well, I did it

myself and they're like, huh?

823

: 00:41:36

I'm like you too Can do that for yourself.

824

: 00:41:39

Tony Tidbit: Right, right.

825

: 00:41:40

What, so what category

were you a finalists in

826

: 00:41:44

Rebecca Deng: for rising rookies.

827

: 00:41:46

So people with under 10 years

of experience in the OR at

828

: 00:41:51

10 years of experience in ad

tech, just doing cool things.

829

: 00:41:54

Tony Tidbit: That's awesome.

830

: 00:41:55

That is awesome.

831

: 00:41:55

How did that make you feel?

832

: 00:41:57

Rebecca Deng: I was very proud of my team.

833

: 00:42:00

I was very proud of the recognition and

actually what it made me think about were

834

: 00:42:05

all of the things that we could be doing.

835

: 00:42:08

To, uh, promote the network even more.

836

: 00:42:13

Tony Tidbit: Mm-hmm . Like,

837

: 00:42:13

Rebecca Deng: you know, next time

around, we can think about ways that

838

: 00:42:16

we, from like a marketing content

perspective, are submitting the network.

839

: 00:42:21

Tony Tidbit: Right?

840

: 00:42:21

Right.

841

: 00:42:21

Rebecca Deng: How can I, you know,

the next time I get an opportunity

842

: 00:42:25

to apply for something, think about

passing that along to a colleague.

843

: 00:42:29

Right.

844

: 00:42:29

How can we rise, you know, the tides

of all boats with these opportunities.

845

: 00:42:33

Tony Tidbit: Right, right.

846

: 00:42:33

Well, number one, that's awesome.

847

: 00:42:35

Number two.

848

: 00:42:37

You're always thinking of,

you know, how to give back.

849

: 00:42:41

Sometimes it's good just to take a

deep breath and say, You know what?

850

: 00:42:46

I am making an impact.

851

: 00:42:48

You know, I, you know, the

things that I do bring to the

852

: 00:42:50

table, people are recognizing it.

853

: 00:42:52

Because if you don't, you

just got finished saying

854

: 00:42:54

something a minute ago, right?

855

: 00:42:56

That you had to learn it, you have

to, we all have to learn how to

856

: 00:42:58

advocate for ourselves, right?

857

: 00:42:59

Yeah.

858

: 00:43:00

But we also gotta sometimes Sit back

and smell the roses a little bit.

859

: 00:43:05

Enjoy it.

860

: 00:43:05

And enjoy it, right?

861

: 00:43:07

I mean, obviously people don't

want to do it because they don't

862

: 00:43:08

want it to go to their head.

863

: 00:43:09

I don't want to feel, you know,

that I'm, you know, this or that.

864

: 00:43:12

But no, the effort that you put

in, right, people recognize it.

865

: 00:43:18

Your company, TripleLift.

866

: 00:43:19

Recognizes it.

867

: 00:43:21

And so, and we'd fight our way up, right?

868

: 00:43:25

And then so when you get that

recognition, um, it's always

869

: 00:43:28

important to say, you know what?

870

: 00:43:31

I think I'm going to have a glass of wine.

871

: 00:43:32

I think I'm gonna, you know,

just like, wow, this is cool.

872

: 00:43:35

Right?

873

: 00:43:35

And there's nothing wrong with that.

874

: 00:43:37

So I love that.

875

: 00:43:38

So.

876

: 00:43:38

So you're, you know, when we think

of people of color in the ad tech

877

: 00:43:43

industry, uh, I don't know the

exact percentage, but it's low.

878

: 00:43:48

Okay.

879

: 00:43:48

Especially at the agency.

880

: 00:43:49

I mean, look at all sides, the

vendors, brands, and the agencies.

881

: 00:43:55

You broke in by going to

Cora and getting that.

882

: 00:43:59

I don't want to say internship,

but starting to work with brands

883

: 00:44:02

and stuff to that nature and it

opened your eyes that maybe this is

884

: 00:44:05

something I want to get involved with.

885

: 00:44:07

What advice would you give other young

people of color or just anybody in

886

: 00:44:14

terms of how to break into the industry?

887

: 00:44:18

And then more importantly, not just

breaking in, but making an impact.

888

: 00:44:22

Rebecca Deng: Yeah, I mean, I would say.

889

: 00:44:25

LinkedIn is your friend, know it well,

know who's on there, follow the trends.

890

: 00:44:29

So

891

: 00:44:29

Tony Tidbit: when you say LinkedIn is

your friend, what do you mean by that?

892

: 00:44:32

Rebecca Deng: So just, well, first of all,

see who's talking, see what the trends

893

: 00:44:37

are, see what, you know, is going on from

a mergers and acquisitions standpoint.

894

: 00:44:42

Understand.

895

: 00:44:43

Tony Tidbit: I thought you

said murders and acquisitions.

896

: 00:44:44

Oh no.

897

: 00:44:46

Rebecca Deng: Mergers.

898

: 00:44:46

I

899

: 00:44:47

Tony Tidbit: watch ID all the time.

900

: 00:44:48

Same.

901

: 00:44:49

Okay.

902

: 00:44:49

Rebecca Deng: But just, I guess.

903

: 00:44:51

You know, I would say personally

what I have found to be the catalyst

904

: 00:44:55

of my success in terms of job

opportunities is just like really

905

: 00:44:59

having a pulse on where the market is.

906

: 00:45:02

So that is what I would say like longterm

career planning would be helpful.

907

: 00:45:06

I would say in terms of breaking

in, thinking about those.

908

: 00:45:11

I'm not going to say non traditional

opportunities, but you know, there

909

: 00:45:14

could be, um, particular programs

where, you know, companies do mentorship

910

: 00:45:19

opportunities where, you know, at Barnard,

um, we have, um, opportunities as alums

911

: 00:45:25

to like, Bring a student to work for a day

and I actually went to YouTube's offices

912

: 00:45:30

and spent the whole day trailing Barnard

alum as she was like running around

913

: 00:45:35

doing all these cool things and that

really opened my eyes to the different

914

: 00:45:39

opportunities So I would say, you know

doing things like that, but then like

915

: 00:45:43

when we think about like longer term

planning, you know I feel very strongly

916

: 00:45:48

anyone can have a job and like do a job

well but it takes like a level of like

917

: 00:45:54

planning and ownership to have a And you

just got to, you got to be strategic.

918

: 00:45:59

You got to be thinking two steps ahead.

919

: 00:46:01

You got to be thinking, you

know, short term, long term,

920

: 00:46:05

are you learning something?

921

: 00:46:08

Are you earning good money?

922

: 00:46:10

And if not, what from this

experience are you going to leverage

923

: 00:46:13

to get you to the next thing?

924

: 00:46:15

So it's not just about where

are you, but are you maximizing

925

: 00:46:20

every opportunity where you are?

926

: 00:46:22

Is there a learning

stipend at your company?

927

: 00:46:24

Are there opportunities for you to go?

928

: 00:46:26

You know, to add week to go to these

different venues where you can meet

929

: 00:46:31

people, where you can learn things,

um, you have to, you have to go on

930

: 00:46:36

the company wiki and you have to

make sure every stone is turned.

931

: 00:46:40

You really have to see what's available.

932

: 00:46:41

Right,

933

: 00:46:42

Tony Tidbit: right.

934

: 00:46:42

And, and the easy thing,

raise your hand, right?

935

: 00:46:46

Raise your hand.

936

: 00:46:47

Hey, I want to go there.

937

: 00:46:48

Hey, I want to check this out.

938

: 00:46:50

Hey, I want to learn more.

939

: 00:46:51

Hey, can I come over and learn

more about what you're doing?

940

: 00:46:54

Rebecca Deng: And I will

say like the number of.

941

: 00:46:56

Um, women executives who have told

me, you know, the difference they

942

: 00:47:01

see in men asking for things and

women asking for things is stark.

943

: 00:47:06

And she said, and it's usually the

men who are just like, interested,

944

: 00:47:12

passing, maybe the least qualified,

but they're asking for it.

945

: 00:47:15

Whereas there are women who are, you know,

totally poised to take these opportunities

946

: 00:47:20

on, but aren't putting themselves forward.

947

: 00:47:22

Tony Tidbit: Right.

948

: 00:47:22

Right.

949

: 00:47:23

Right.

950

: 00:47:23

Excellent point.

951

: 00:47:24

You know, I want to put a cap on our

conversation that we had in the middle

952

: 00:47:28

of this segment, when we talked about.

953

: 00:47:31

The uncomfortable feeling that

people of color have when they're

954

: 00:47:35

just trying to do their jobs.

955

: 00:47:36

And then all of a sudden,

like, did I hear that?

956

: 00:47:38

Or, you know, do they see me as an equal?

957

: 00:47:41

Or, you know, did I get this

promotion or did I get passed

958

: 00:47:45

over because of these issues?

959

: 00:47:47

Blah, blah, blah.

960

: 00:47:48

So the question I want to ask you is,

You know, what steps can companies

961

: 00:47:52

take to, you know, you just stuff is

talking about, and it's one of the

962

: 00:47:55

things I always believe playing chess,

not checkers, they can a couple of

963

: 00:47:58

steps ahead instead of being reactive

and waiting for something to come up.

964

: 00:48:02

So what could companies do to play

chess here when it comes to these

965

: 00:48:08

issues and making sure that their

employees, regardless of gender,

966

: 00:48:12

religion, sexuality, ethnicity, race.

967

: 00:48:18

to think about those things.

968

: 00:48:19

They can just move forward and

be the best person that they

969

: 00:48:23

can be within that organization.

970

: 00:48:25

What advice would you give?

971

: 00:48:27

Rebecca Deng: So I actually just read a

HBR article about DE& I and essentially

972

: 00:48:31

what it says is move the focus away from

people as in specific groups of people

973

: 00:48:36

and think about systems as a company,

when you do, you know, your recruitment.

974

: 00:48:43

Where are you actually going?

975

: 00:48:45

Like, are you just putting

things up on LinkedIn?

976

: 00:48:48

Are you going to colleges?

977

: 00:48:49

Are you just going to a

certain subset of colleges?

978

: 00:48:52

Are you really maximizing your system

to capture all of the available

979

: 00:48:57

people who could do this job?

980

: 00:48:59

And so I think sometimes like switching

it from person or group based thinking to

981

: 00:49:05

systems, how do we maximize the system so

that, you know, in terms of the marketing

982

: 00:49:10

funnel, we're capturing as many people.

983

: 00:49:14

To work at our company or even

internally when you're thinking

984

: 00:49:17

about who do we send on this trip?

985

: 00:49:19

Who do we send here like for

these different opportunities?

986

: 00:49:22

How are you maximizing the pool

of people internally who feel like

987

: 00:49:27

they can take up this opportunity?

988

: 00:49:29

And I think that you know,

a lot of it is just about

989

: 00:49:35

access to opportunities and then

people feeling like they Can apply

990

: 00:49:41

like people feeling like they do belong

991

: 00:49:44

Tony Tidbit: right, right,

you know, so number one.

992

: 00:49:47

Thanks for that number two You

know, I learned this a long time

993

: 00:49:51

ago if I was and my mother taught me

this if I was Deaf, and I couldn't

994

: 00:50:01

hear my mother say, I love you.

995

: 00:50:04

I would know she loves

me by her actions, right?

996

: 00:50:08

So you don't have to say it.

997

: 00:50:11

It's by what you do that, you know,

there's an old saying, what you do speak

998

: 00:50:14

so loudly that what you say, I can't hear.

999

: 00:50:18

And I think a lot of times companies say.

: 1000

00:50:21,015 --> 00:50:24,985

We're, we believe in this, so we

believe in that, and we're inclusive

: 1001

00:50:24,985 --> 00:50:26,715

organization and this and that.

: 1002

00:50:27,155 --> 00:50:29,695

And then they don't need to say those

things, they just need to do it.

: 1003

00:50:30,285 --> 00:50:30,715

Right?

: 1004

00:50:30,715 --> 00:50:32,145

And then people will see it.

: 1005

00:50:32,155 --> 00:50:35,595

And, and look, there's a lot of companies

that are doing the right things.

: 1006

00:50:35,845 --> 00:50:39,275

But, you know, I really appreciate

your feedback and, and your

: 1007

00:50:39,305 --> 00:50:40,845

perspective on this as well.

: 1008

00:50:40,845 --> 00:50:42,225

So, final thoughts.

: 1009

00:50:42,225 --> 00:50:45,705

What do you want to leave the

audience today based on your

: 1010

00:50:45,705 --> 00:50:48,715

journey, your background, and the

things that you're looking to do?

: 1011

00:50:49,275 --> 00:50:49,875

Rebecca Deng: I think.

: 1012

00:50:50,470 --> 00:50:57,430

Um, what I would say, um, best

advice that I have heard recently.

: 1013

00:50:57,430 --> 00:51:01,090

So two things, an Obama interview

where he was actually chatting with

: 1014

00:51:01,260 --> 00:51:05,370

someone about advice for people

in the workplace, like new grads.

: 1015

00:51:05,710 --> 00:51:11,490

And he said, prioritize doing things like

actually saying what you're going to do

: 1016

00:51:11,530 --> 00:51:16,110

and doing them, not just thinking, not

just, you know, waxing poetic, do things.

: 1017

00:51:16,570 --> 00:51:21,170

Um, and then I actually was

watching an interview with Issa Rae.

: 1018

00:51:21,755 --> 00:51:26,895

Where she talked about networking

and I think that it's so easy to

: 1019

00:51:27,175 --> 00:51:30,865

say to people, especially people

who are early in their career.

: 1020

00:51:31,135 --> 00:51:34,695

Network up, look for a mentor,

but it's so important to network

: 1021

00:51:34,695 --> 00:51:40,405

across because like this group is

going to be your future cohort.

: 1022

00:51:40,425 --> 00:51:43,905

This is going to be your cast of

co conspirators for the next moves

: 1023

00:51:43,905 --> 00:51:45,085

that you make in your career.

: 1024

00:51:45,085 --> 00:51:49,285

And it's just as important, you know,

to maybe know the hiring manager

: 1025

00:51:49,285 --> 00:51:52,285

as it is to know the person who

will give you that referral, right.

: 1026

00:51:52,575 --> 00:51:53,245

Long term.

: 1027

00:51:53,255 --> 00:51:59,505

So I would say network, but

don't just, uh, Go up, go across.

: 1028

00:52:00,135 --> 00:52:03,255

Tony Tidbit: Well, I'm glad you

and I networked together, right?

: 1029

00:52:03,265 --> 00:52:04,705

And I'm glad you came in.

: 1030

00:52:04,995 --> 00:52:08,885

And we are blessed that you shared

your perspective today on the Black

: 1031

00:52:08,885 --> 00:52:10,495

Executive Perspective Podcast.

: 1032

00:52:11,025 --> 00:52:12,625

So we want to thank you, Rebecca Deng.

: 1033

00:52:12,905 --> 00:52:14,795

We wish you nothing but mad success.

: 1034

00:52:15,025 --> 00:52:16,779

We're going to have you come back on.

: 1035

00:52:16,850 --> 00:52:20,810

At some point down the road, so

you can share next when you become

: 1036

00:52:20,810 --> 00:52:25,460

CEO or whether the case may be, you

know, well, when you like, ah, maybe

: 1037

00:52:25,460 --> 00:52:27,100

I'll come to that, that podcast.

: 1038

00:52:27,120 --> 00:52:29,110

We'll see, but love you a lot.

: 1039

00:52:29,120 --> 00:52:29,790

And so excited.

: 1040

00:52:29,790 --> 00:52:32,070

And I want you to stay right

there because you're going to

: 1041

00:52:32,080 --> 00:52:33,540

help us with our call to action.

: 1042

00:52:34,430 --> 00:52:34,960

Okay.

: 1043

00:52:34,970 --> 00:52:39,380

So I think it's now

time for Tony's tidbit.

: 1044

00:52:39,600 --> 00:52:45,870

So the tidbit today is always about

what we discuss, uh, in our episodes.

: 1045

00:52:45,870 --> 00:52:50,120

And the tidbit is, and I quote,

leadership isn't about titles.

: 1046

00:52:50,495 --> 00:52:51,815

It's about impact.

: 1047

00:52:52,285 --> 00:52:57,975

True leaders empower others to rise,

innovate, and create lasting change.

: 1048

00:52:58,445 --> 00:53:01,095

Success is not just about

climbing the ladder.

: 1049

00:53:01,395 --> 00:53:04,985

It's about holDeng it

steady for others to follow.

: 1050

00:53:05,465 --> 00:53:10,585

When diversity is celebrated and

equity becomes the norm, we unlock

: 1051

00:53:10,645 --> 00:53:16,255

the power to transform industries

and inspire future generations.

: 1052

00:53:16,775 --> 00:53:22,305

And so, so excited that Rebecca

Deng came on today and she expired

: 1053

00:53:22,305 --> 00:53:27,235

us, uh, and we have a lot to look

forward to our future generations.

: 1054

00:53:27,625 --> 00:53:32,365

So just a friendly reminder, don't

miss this week's Need to Know with Dr.

: 1055

00:53:32,365 --> 00:53:35,425

Nsenga Burton on the Black

Executive Perspective podcast.

: 1056

00:53:35,735 --> 00:53:36,045

Dr.

: 1057

00:53:36,045 --> 00:53:40,925

Burton dives into the timely and crucial

topics that shape our community and world.

: 1058

00:53:40,935 --> 00:53:44,085

She just keeps us up to

date on what's going on.

: 1059

00:53:44,325 --> 00:53:48,935

So you want to gain insights and deepen

your understanDeng, visit Don't forget

: 1060

00:53:48,995 --> 00:53:53,205

to check her out every Thursday on a

black executive perspective podcast.

: 1061

00:53:53,455 --> 00:53:54,925

You do not want to miss it.

: 1062

00:53:55,085 --> 00:53:57,105

So now it's time.

: 1063

00:53:58,015 --> 00:54:03,455

For BEP's call to action, and for

those, if this is your first time, uh,

: 1064

00:54:03,475 --> 00:54:07,765

listening or watching a Black Executive

Perspective podcast, our goal is to

: 1065

00:54:07,765 --> 00:54:10,365

eliminate all forms of discrimination.

: 1066

00:54:10,765 --> 00:54:14,925

And to achieve this, we've come

up with this acronym, and we want

: 1067

00:54:14,995 --> 00:54:17,005

everyone to embrace it and do it.

: 1068

00:54:17,005 --> 00:54:18,095

It's called LESS.

: 1069

00:54:18,575 --> 00:54:20,845

L E S S.

: 1070

00:54:21,095 --> 00:54:23,505

So Rebecca is going to

help us with this today.

: 1071

00:54:23,505 --> 00:54:24,745

Rebecca, kick us off.

: 1072

00:54:25,065 --> 00:54:26,675

Rebecca Deng: So the L stands for Learn.

: 1073

00:54:26,805 --> 00:54:29,655

Educate yourself on racial

and cultural nuances.

: 1074

00:54:30,225 --> 00:54:34,485

I think this is a great opportunity to,

you know, if you're questioning yourself,

: 1075

00:54:34,515 --> 00:54:35,825

what you're doing, are you wrong?

: 1076

00:54:35,825 --> 00:54:39,195

Are you saying the wrong thing

to give yourself some grace and

: 1077

00:54:39,225 --> 00:54:43,425

to assume positive intent from

someone, if they want clarification.

: 1078

00:54:43,565 --> 00:54:44,225

Tony Tidbit: Absolutely.

: 1079

00:54:44,225 --> 00:54:46,475

And then the E stands for empathy.

: 1080

00:54:46,795 --> 00:54:47,485

All right.

: 1081

00:54:47,900 --> 00:54:51,070

Always be open to understand

diverse perspectives.

: 1082

00:54:51,300 --> 00:54:53,810

And one of the things that's

very important, we want to make

: 1083

00:54:53,810 --> 00:54:56,670

sure that we understand where

the other person is coming from.

: 1084

00:54:56,670 --> 00:55:00,380

So after we've learned, now we

should have more, we should be more

: 1085

00:55:00,390 --> 00:55:04,540

empathetic to what they go through and

have a better understanDeng because

: 1086

00:55:04,540 --> 00:55:06,020

we've put ourselves in their shoes.

: 1087

00:55:06,790 --> 00:55:09,980

Rebecca Deng: And the S stands for share,

share your insights to enlighten others.

: 1088

00:55:09,980 --> 00:55:13,370

I think the Black Executive

Podcast is a perfect example of.

: 1089

00:55:13,495 --> 00:55:17,675

What it means to share your experiences

so that people can hear about them

: 1090

00:55:17,965 --> 00:55:19,415

and create more empathy for them.

: 1091

00:55:19,495 --> 00:55:19,965

Tony Tidbit: Awesome.

: 1092

00:55:19,965 --> 00:55:21,965

And then the final S stands for stop.

: 1093

00:55:22,325 --> 00:55:25,495

You want to stop discrimination

as it walks in your path.

: 1094

00:55:25,835 --> 00:55:29,485

So if uncle Joe says something at the

Thanksgiving table or the Christmas

: 1095

00:55:29,485 --> 00:55:34,335

table or the Sunday table, and it's

inappropriate, you say, uncle Joe, we

: 1096

00:55:34,335 --> 00:55:36,665

don't believe that we ain't doing that.

: 1097

00:55:36,705 --> 00:55:38,505

And you stop it immediately.

: 1098

00:55:38,765 --> 00:55:41,185

So if everyone can incorporate less.

: 1099

00:55:41,550 --> 00:55:48,350

L E S S will build a more fair, more

understanDeng world, and we'll all be

: 1100

00:55:48,350 --> 00:55:53,580

able to see the change that we want

to see because less will become more.

: 1101

00:55:53,780 --> 00:55:53,990

Okay.

: 1102

00:55:54,340 --> 00:55:54,990

How do you like that?

: 1103

00:55:54,990 --> 00:55:55,200

Less.

: 1104

00:55:55,200 --> 00:55:55,960

That was good.

: 1105

00:55:55,960 --> 00:55:58,160

Oh, I thought, well, I appreciate that.

: 1106

00:55:58,160 --> 00:55:59,770

I love it a lot.

: 1107

00:55:59,770 --> 00:56:00,090

Right.

: 1108

00:56:00,260 --> 00:56:05,210

And I hope you appreciated this episode

of a black executive perspective podcast.

: 1109

00:56:05,540 --> 00:56:08,790

Please don't forget to go to our

website, sign up for our newsletter.

: 1110

00:56:09,090 --> 00:56:10,400

Give us some feedback.

: 1111

00:56:10,750 --> 00:56:11,970

Did you like Rebecca?

: 1112

00:56:12,260 --> 00:56:13,130

Was she awesome?

: 1113

00:56:13,130 --> 00:56:15,940

Did I, did I ask her all the questions

that you wanted me to ask her?

: 1114

00:56:15,940 --> 00:56:19,880

I didn't give us some feedback because

our goal is always to get better.

: 1115

00:56:20,190 --> 00:56:25,090

You can follow or listen or watch a black

executive perspective podcast on link,

: 1116

00:56:25,100 --> 00:56:30,400

excuse me, on, uh, YouTube, Apple and

Spotify or wherever you get your podcast.

: 1117

00:56:30,650 --> 00:56:33,940

And you can follow a black executive

perspective podcast on LinkedIn,

: 1118

00:56:33,940 --> 00:56:37,820

YouTube, uh, X, uh, Facebook.

: 1119

00:56:38,075 --> 00:56:43,765

Instagram, and Tik TOK at a black

exec for our fabulous guests.

: 1120

00:56:44,225 --> 00:56:46,475

And her nickname is rad R A D.

: 1121

00:56:46,475 --> 00:56:48,765

I told her I wasn't going

to call it at Rebecca.

: 1122

00:56:48,795 --> 00:56:52,015

Then we want to thank her for joining

a black executive perspective podcast.

: 1123

00:56:52,025 --> 00:56:53,505

Guess what?

: 1124

00:56:53,515 --> 00:56:55,515

We were able to talk about it with her.

: 1125

00:56:55,775 --> 00:56:58,025

We learned about it today with her.

: 1126

00:56:58,335 --> 00:56:59,305

We love you.

: 1127

00:56:59,555 --> 00:57:00,325

And guess what?

: 1128

00:57:00,445 --> 00:57:00,925

We're out

: 1129

00:57:04,825 --> 00:57:07,405

a black executive perspective.